The Web Tools tab can arm you with so much valuable information that can be used to improve your website.
Make sure you check out this beginners guide GSC, as you should have an understanding of the basics before moving on to Google Web Tools. Ok, let’s start with a breakdown section by section.
Ad Experience Report
This report is used to identify any violations in terms of ad experience, that your website might be having.
By this, it means is there something bad or annoying that users of your website might be experiencing when viewing ads on your website. The report will look at your sites behaviours, layout and content to determine this.
Desktop: like the names says this judges the user ad experience of your website when viewing on a desktop computer.
Mobile: this judges the user ad experience of your website when viewing on a mobile device.
The testing tools are more advanced tools for website back-ends.
They are used to test the structured data (format for providing Google with your pages information and the page’s content) of your website and HTML email.
Structured Data Testing Tool: Google will test whether they can resolve your structured data and display it in search results.
Structured Data Markup Helper: A tool that will get you started adding structured data markup to your website. To clarify structured data markup is the type of structured data on your website. These types of structured data are microdata, microformats, and RFDa. For more info on this topic; here.
Email Markup Tester: his tool is the same as the above two tools, but for a HTML email. A HTML email is an email that is structured like a website. You would receive these types of emails from companies quite often, looking a lot like a newsletter.
These are links to the other resources offered by Google to further improve your website.
Google My Business:A fantastic and simple tool used to edit the information about where a business is located, the opening hours, photos of your business and customer reviews and photos. Note that verification of your business through Google is required.
Google Merchant Centre:allows you to upload your store and product data to Google, and thereafter make it available for shopping ads and other services.
PageSpeed Insight: a tool which will tell you how to make your webpages faster across all devices.
Custom Search: a tool which will allow you to implement a search box or field, into your website.