Google Search Console is a great tool because it provides accurate information about your website with regards to Google’s search engine. If you haven’t got your website connected to Google Search Console you can find out how to do that here.
This will make the most difference to your website load time, often people have large images slowing down their website.
It is very possible to display all the images you want on your page but you have to make sure you are compressing them.
You can find out much more information about Optimising Images for SEO here.
This is a very large issue for a number of websites and often not considered as part of the speed optimisation process.
DNS (Domain Name System) essentially returns the IP address of the web server associated with your domain name. You can use this tool http://www.ultratools.com/tools/dnsHostingSpeedResult to check if your website suffers from this, simply put in your website and let it run.
Chances are your website will look something like the one above. If your DNS is taking considerably long, it is definitely worth looking into improving its speed. You can view our in-depth article on “How To Increase The Speed Of Your Website’s DNS Dramatically”.
After performing the process we show in our other article you should see speeds like this
This is a really quick and easy way to shave off valuable page load time.
Minification essentially is just removing unnecessary characters from your files to make them smaller.
Leverage Browser Caching
This might sound very complex but it’s actually quite simple, this change will make a large difference to your website’s speed for returning visitors.
When you visit a website it caches the information so next time you load it up it doesn’t have to request all the resources again it just loads from the previous session. Making use of this you can put the following code in your htaccess file:
This will change the set caching time of certain types of files, for example, .jpg images will cache for 1 year. Don’t worry though, if you make any updates it will refresh the cache and the user will have to request the new image.
Enable GZIP Compression
GZIP compression for some websites can make a massive difference, decreasing page sizes by up to 70%.
GZIP compression goes through HTML and CSS files and replaces common strings and whitespace and replaces them temporarily so it loads on the server faster. For this to work you will need to enable GZIP on your webserver, you can contact your web host about making this change. You can enable GZIP compression using the following code in your htaccess file:
Simple as that! Now enjoy the faster loading speed you have suddenly acquired.