SEO Tips

Search Engine Optimisation is an integral part of your Digital Marketing strategy, it can often be quite technical but there are steps any business owner can take.

  • How To Optimise Your Meta Descriptions Using Yoast

    Forget about writing the most optimised 320 character meta description, that’s basic stuff. This is much more in-depth, these tips and tricks will help your page stand out in Google. Steps For Optimising Meta Descriptions 1. Add Date Snippets In your Yoast settings change your date in snippet preview to “Show” for posts. This will…

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  • The Most Important Google Search Console Procedures

    Google Search Console is a great tool because it provides accurate information about your website with regards to Google’s search engine. If you haven’t got your website connected to Google Search Console you can find out how to do that here.   Check you don’t have a manual penalty You receive a manual penalty if…

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  • How To Analyse Which Backlinks Need To Be Disavowed

    We strongly advise you to be very careful while doing this if you are managing your own SEO campaign with limited knowledge. In most cases, it would be best to get an SEO professional to do this for you. There are also companies purely dedicated to providing backlink disavows since it is usually a fairly…

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  • Duplicate Content: How to fix it

    Duplicate content is something that really hurts your SEO and unfortunately, there are still a large number of websites who have issues with this. We highly recommend looking at all three sections, you might think one doesn’t apply to you but it might be an issue you haven’t realised. There are 3 main types of…

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  • What is E-A-T and how can you do it?

    Since Google’s Search Quality Elevator Guidelines were released, SEO’s and content writers have been able to get a better understanding of what makes content great. One of the phrases that appear is E-A-T. What is E-A-T? E-A-T stands for “Expertise, Authoritativeness, Trustworthiness.” These are three distinct factors to keep in mind when creating content for…

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  • SEO explained for business owners with no computer skills

    You have no idea what SEO is and you may have either never heard of it or have only recently discovered its existence. You may have a website for your business and have decided you want more people to visit it. SEO will help with this process. So let’s break down SEO step by step…

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  • Optimising Images For SEO

    Images are often disregarded for SEO, but they can really work with your text to help search engines understand the content on your page. Not only that but images make pages more readable for your users. People don’t like being hit with a wall of text upon visiting a web page so adding in images…

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  • How to choose the best long-tail keywords

    If you’re new to SEO, it can often be difficult to know exactly what keywords you should be using to help to get your website to rank. However, it doesn’t have to be something you should just disregard because it’s too confusing and overwhelming. Before you discover how to choose the best keywords, it helps…

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  • How to rank in position zero

    You’d think that ranking in position number one is what you should be aiming for. After all, that is the highest position, and will therefore lead to more traffic, leads and sales, right? However, sometimes the aim isn’t just to get position one, but to also get position zero. What is position zero? Position zero…

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  • How to Verify Search Engine Business Listings

    Modern Business Directory Listings Like the old days, with the pages of white or yellow, business directory listings are still one of the most valid formats to connect businesses and consumers. However, listings have evolved from the tiny black text in a book made from 1-million trees to simple easy-to-find snippets of data available in…

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