SEO Tips

Search Engine Optimisation is an integral part of your Digital Marketing strategy, it can often be quite technical but there are steps any business owner can take.

  • Duplicate Directory Listings

    If you find a duplicate/incorrect directory listing and can’t access it – don’t be the idiot and make another. Business directories play a crucial role in local SEO. A good SEO practitioner will tell you that (1) users of Google are always looking for businesses and (2) Google will give higher rankings to domains that…

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  • A Fresh Set of Eyes Will Enhance Your Keyword Research

    Keyword research is hard. If not for the complexity, just for the length of time it takes to discover what actually works and see it come into fruition. You can be forging down the same keyword themes and be making really good progress all the while occasionally testing a new keyword here or there just…

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  • 7 Steps to Optimise Your Videos for SEO

    Just like your website, your video content should also be optimised for SEO. By appropriately amending your videos for SEO, you can gain significant traffic to your website, generate new leads, and increase your exposure and rankings for relevant keywords. The YouTube algorithm ranks videos based on a number of key metrics:The view count of…

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  • 5 things all newbies need to know about crawlers and robots.txt files

    Spend some time on the internet and it won’t be long until you hear mention of “robots” “Crawlers” and “Spiders”. But what exactly are they, what do they do, and do you want them on your site? Robots, Crawlers, and Spiders are all interchangeable names referring to the same thing. Put simply, these internet critters…

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  • How to understand your first Screaming from Site Audit

    An SEO site audit is an essential component to understanding and improving your website’s health and standing with search engines. An SEO audit gives you a complete analysis of all elements of your website, providing insight into how your site is optimised in order to evaluate how your site is visible and may perform in…

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  • Header Tags Matter in SEO

    Editor’s note: As with everything in our field of SEO, this is subject to change. We recommend researching this topic in more depth before executing it on your website or you could, you know, contact us to find out. In our field, there is debate as to whether HTML headings matter anymore, considering that search…

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  • A Guide To Anchor Text Profiles & Fixing An Over Optimisation Penalty

    What is Anchor Text? Anchor text is the clickable text in a hyperlink like this. This a large part of SEO and contributes heavily to the power of the backlinks you receive. There are multiple types of anchor text: Branded The brand name used to link for example “see more about Matter Solutions the SEO…

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  • Creating The Best Mobile Friendly Website

    Is your business website mobile friendly? If it’s not, you could be damaging your business and you wouldn’t know it. As a result of the 2014 Google algorithm update dubbed ‘mobilegeddon’, websites will receive a penalty if they are not appropriately optimised. With mobile use becoming more and more popular, it’s more important than ever…

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  • What is a Backlink?

    What is a backlink? A backlink is what is created when one website, links to another website. Just for your benefit, it can also be called an “inbound” or “incoming” link, but we’ll stick with backlink. We are going to take this super slow and make sure that you have a good idea of what…

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  • Usability, User Experience, and how they affect SEO

    When understanding SEO, it is important to understand the terms Usability and User Experience; how they are related, and how they affect each other. What is usability? Usability is a term used to describe how user-friendly a particular website is. If people are unable to complete simple tasks, and consequently end up leaving the site without…

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