Paid Advertising Tips

Advertising is one of the most common areas that business owners invest in. Unfortunately, it’s also where the most money is wasted. Find out how to optimise your advertising spend.

  • Google Ads Trends in 2019 – Things to do now!

    Today we are going to speak about YouTube lead ads, crossed vice tracking and the rise of voice search.

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  • Facebook Creative

    Don’t use clip art in your Facebook campaigns, your creative has to be just that – CREATIVE Once upon a time, Facebook Ads had less stringent set of guidelines when it came to creative. Images could have writing and logos throughout and videos could be…well, close to anything you desired. Nowadays Facebook has stricter guidelines…

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  • Beginner Google Ads Mistakes to Avoid

    Setting up your first Google Ads campaign can be a daunting task, with so much to learn it can often feel like information overload. To save you a headache, we’ve made a list of the top 8 beginner errors to avoid when running your Google Ads campaigns. Not Checking Your Campaign Regularly A lack of…

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  • Turning off Google Search Partners

    One of the simplest tips out there for Google Ads would have to be turning off the show function for Google Search Partners. What is Google Search Partners? Before deciding whether or not to turn something off, you need to understand what it actually is you’re doing. Google Search Partners are simply sites within the Search…

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  • Google Ads Audience Exclusions

    Audience exclusions in Google Ads are often an overlooked element that can be used to get granular with your campaigns. Why would you want to exclude an audience? This is highly beneficial to businesses whose customers will only ever have to purchase their product or service once. Examples of this might be online courses or…

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  • A Guide To Google Ads Search Terms Report

    Need to find out which search terms are triggering your Google Ads? When you’re using Google Ads and you want to optimise your campaign and ensure your ads are receiving relevant traffic, you need to become familiar with the Search Terms Report. What is a Search Terms Report? The Search Terms Report allows you to…

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  • How to set up Facebook Messenger Ads

    Have you thought about making ads for Facebook Messenger as well as traditional Facebook ads? Why should you have ads in a messaging app? Before setting up your ads, you need to know why you should even bother having ads in a messaging app in the first place. Messaging apps are continuing to rise in…

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  • How to Avoid Wasting Money On Your Display Campaign By Using Placement Exclusions

    Display Campaigns are a great way to introduce potential buyers to the top of your funnel or bring back past website visitors to complete their transaction. The network spans over two-million websites and apps, reaching 90 percent of internet users. The scope of such a platform means that no matter who you are targeting, you…

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  • The Art of Copywriting Ads

    Have an advertising campaign but not seeing the results you want? You can offer all the deals you want, and spend all your budget, but in the end, if your copy is wrong, you’re not going to achieve your goal result. So what do you need to do to ensure you’re writing the best copy…

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  • Preparation for learning and using Google Ads

    Google Ads can appear quite daunting from the outside looking in. How do you even access it? Where do you access it? How do I know how much to spend? Calm down. These are all valid and expected question for any business owner looking to expand their marketing and increase sales. Google Ads can become…

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