Marketing Tips

Remarketing has quickly become a very powerful tool for marketing and advertising. But most people don’t know what it is or what remarketing offers. Here is a beginner guide to…

This goes absolutely without saying – we live in a primarily mobile world. It really doesn’t matter what products or services you’re promoting; you always need to put the mobile users’ needs first. And there’s plenty of data to prove it: For example, traffic from mobile devices has already surpassed its desktop counterpart. Mobile market…

We’ve gone away and done the research. Here are the three biggest challenges you’ll encounter in digital marketing. Our SEO team leader has addressed many of these points in this video if you prefer to consume this content through an audio-visual medium: 1. Time Digital Marketing is a robust field with multiple different avenues you…

I have started reading a book by Sam Walker, that goes into the greatest sporting teams ever. So far it has been a great read, but the most intriguing thing I have found is not the sports teams he has selected, but how he went about selecting these teams. The criteria Walker developed for ranking…

This goes absolutely without saying – we live in a primarily mobile world. It really doesn’t matter what products or services you’re promoting; you always need to put the mobile users’ needs first. And there’s plenty of data to prove it: For example, traffic from mobile devices has already surpassed its desktop counterpart. (image source)…

It’s a safe bet to say, if you come from a traditional public relations background, you’re probably used to dealing with a journalist or a member of the media. That’s fine because sometimes you will be met with the same people when practicing digital PR – but very rarely. In our experience, when practicing digital…

Not sure whether your business should be focusing more of your efforts into SEO or PPC? It’s not quite as easy as asking which one is better than the other. Which one you need to invest more in will depend on the individual situation and what your digital marketing strategy is. What goals you’re wanting…