Our work since 2020 has been a comprehensive mix of
Reversed direction on the 3x websites helping to merge them back into the primary domain name OntexHealthcare.com.au
Use Global Corporate Brand Guidelines to create three new WordPress websites for Ontex in Australia.
The Brand Guidelines were very detailed and had many specific requirements but there was a great deal of flexibility and options. We helped the stakeholders of this new Australian website understand their options and give recommendations so they could make of best of these brand guidelines for the Australian operation.
In 2015 the Brisbane-based Marketing team asked us to bring multiple brands with partially broken websites into a single new website on OntexHealthcare.com.au.
We devised a sub-brand design set-up for the WordPress theme meaning that each major section of the site could continue to be represented as its brand, the 2020 version of the website carries an evolution of the "Kylie" site to this say (written Q1 2024), www.ontexhealthcare.com.au/kylie
Aside: It is worth noting that "Kylie" is the brand healthcare professionals, e.g. Nurses, use to describe bed mats and associated products so it is a very well-known keyword.
We've improved the content in the content significantly with emphasis on User Experience, and working methodically to understand user-intent and meet it's needs, i.e. if someone is looking for a product, we don't expect a blog post to rank, we work to get the product and/or categories ranking.
We've created vast amounts of valuable content earning lots of rankings and clicks as a result. Not much of this traffic is transactional, i.e. they're not customers, but they do confer significant amounts of value through links and citations - as other webmasters use it as a reference.
Since we began in May 2021 we've seen huge growth in organic traffic. At the time of writing, Q4 2023, we see the following highlights...
Visitors - November to November
One of our senior PHP developers had been supporting a custom web application for over three years. Original that had been developed by another Brisbane agency many years before. Initially, the challenge centred on getting control and a comprehensive understanding of the codebase. Central to this was bringing in good quality source control, a release process and wrangling issues into a sensible queue of things-to-do and things-not-to-do.
The client's IT specialists had full access to our git repository and project management system to work collaboratively and with full transparency.
The legacy system was single-tenant and had been copied multiple times to handle multiple partner organisations. The codebase was mostly the same, but not quite.
Knowing the existing system in considerable depth meant being able to identify issues and make recommendations. The IT team at Ontex recognised the need to replace the legacy custom system with something wasn't so unique and hard to work on.
The decision was made to make a replacement system that could be "multi-tenant", handling all the partner's instances, and their respective domain names and designs out of one single codebase. This was done to enable the addition of future partners and make maintenance, hosting and management significantly less difficult, and costly.
Laravel was chosen because
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