Silver Facebook Ad Package
From $750 AUD/Month
Social Media Profile Analysis
Set Up By One Of Our Experts
Ad Campaign Build
Ongoing Campaign Optimisation
Monthly Report
- Most Popular
Gold Facebook Ad Package
From $1,500 AUD/Month
Social Media Profile Analysis
Set Up By One Of Our Experts
Ad Campaign Build
Profile Build
Content Consultation
Ongoing Campaign Optimisation
Monthly Report
- Advanced
Custom Facebook Ad Management
From $2,500 AUD/mon
Social Media Profile Analysis
Set Up By One Of Our Experts
Ad Campaign Build
Advanced Audience Targeting
Content Consultation
Ongoing Campaign Optimisation
Monthly Report
How do Facebook Ads work?
This is how Facebook advertising works:
Demographic and interests of a user
Example: A 30-year-old woman, living in Brisbane, that owns a dog
The relevance of the ad to a user
Example: An ad for a premium line of pet care products
If users are engaging with your Facebook content
Example: The user clicks on the ad and buys the pet care products
Why do we love it so much?
Addiction.
We are addicts and don’t even realise it.
When we tap on our social media apps and receive new information our brains release a chemical named dopamine (DOAP-uh-meen) and this is the reason why we keep coming back for more – because dopamine makes us feel good. So good in fact, a study by Huawei (in partnership with Decibel Research) found that the average Australian uses their phones 2.5 hours a day which equals 38 days a year!
What does this mean for businesses?
Amazing things
Social media is a powerful tool for businesses, building a community of customers around your product, service or business. When used well, it can help you build an enormous audience of advocates who interact with your company and share what you offer to like-minded friends and colleagues. Even better – the cost is just a fraction of what you would pay for traditional advertising.
How does social media reach your customers?
Targeting
So specific it’s almost scary.
You have probably heard about how targeting on social media works but don’t really get it. That’s okay because here is the lowdown on it. For example, on Facebook, every time a user does something/anything, that information is used to build a profile on the user~little bit creepy but okay~Facebook uses that information to show the user something they may like.
Who can you target?
Well…
- Age
- Apart of a cat appreciation society
- Browser
- Credit card provider
- Devices used
- Ethnicity
- Field of study
- Gender
- Has an avid interest in drone photography
- Income
- Industries
- Interests
- Job titles
- Languages
- Listened to a podcast on serial killers
- Locations
- Newly married couples
- Operating system
- People who just received a promotion
- Relationship status
- School
- Sexual orientation
- Users who have an anniversary coming up
- Whether their connected to WiFi
…and the list goes on. No really, it goes on for a very long time but we think you’ve got the picture by now.
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When can you expect results?
Week 1
In the first week of your campaign running, you should see new trafficMonth 1
Within the first month, you should start getting more leadsMonth 3-6
You should be making more from your campaign than what you spend on it
How do we work?
At Matter Solutions, we make social media campaigns that match your business objectives and reach the audience of your brand. In saying that, our process is simple and it involves you:
Analyse
If applicable, we analyse what already exists on Facebook for your business.
Setup
We set up a Facebook page (either from scratch or edit existing) and Facebook Ad Account which we manage via our dedicated Facebook Business Manager
Build
We will build a brand new ad campaign using original or harvested content
Optimise & Measure
We will measure and tweak your campaign for optimal performance
Report
At the end of each month, you will receive a report that will include what we have done, a breakdown on how your campaign has performed and what we plan to do moving into the future