Donation to Childhood Cancer Support. This will be made on your behalf when booking your Eventbrite ticket
8:30 am – 11:00 am AEST
Please come 15 minutes early to get a tea/coffee and network – we will be starting the presentation at 8:30am
Complementary refreshments are provided beforehand and for networking afterwards.
Please come 15 minutes early to get a tea/coffee and network – we will be starting the presentation on time because there is so much info to pack in.
We’re super friendly and love sharing knowledge, but… yeah, there is a “but”.
From experience, we know that competitors see our digital marketing workshops as a golden opportunity to send their junior staff. We want to provide educational and helpful information to the right people, business owners across Australia so we just want to note that we do reserve the right of admission (ROAR). There are plenty of online spaces for our competitors to learn about digital marketing so we ask them politely: Competitors, please don’t send your junior staff to learn from us, its a bit cheeky.
You will discover how digital marketing can work for your business, how to promote your business using Search Engine Optimisation (SEO), Google AdWords, Blogging, Content Marketing for SEO, Social Media – Facebook, LinkedIn, Instagram etc, Email Marketing, How to think about keywords, and much more!
We will cover…
1. Search Engine Optimisation (SEO)
- SEO (Search Engine Optimisation) – What it is and why it is essential.
- Best practices for SEO monitoring.
- How to work out what KeyWords are right for you.
- Link Building and how to do it.
2. Google Ads (formerly AdWords)
- Google Ads – How the auction system works.
- What is AdRank and how can you use it to get ahead?
- Hunting for opportunities like Pareto the Italian Philosopher
- Quality Score (QS) – How to tune and improve and win.
3. Content Marketing (for SEO)
- What is content marketing and why it’s valuable.
- How to get more leads or sales with a well planned out content marketing funnel.
- How to do your own marketing funnel.
- Email marketing done efficiently
4. Social Media Marketing
- Why social media is important for your business.
- What to consider with audience targeting.
- Types of Facebook Ads we find work best.
- How to systemise your social media efforts.
- How to Know which platform is best for your business.
5. And More….
- How to improve your website and conversions.
- Inbound marketing.
- **Useful Tools** to make your digital marketing easier.
- And will also go through your goals at the start to make sure you get what you need from the session.
Who’s It For?
- You’re new to all things digital.
- You have an existing business and would like to know how to promote it online.
- You need to update your knowledge of this ‘new world’ of marketing.
- You would like to know more about how digital marketing can help promote and grow your business.
- You’d like a broad overview of what’s possible with digital marketing for you or your business.
You’ll come away from the workshop with a feeling of clarity about what to do next, why you should do it and how to get started.
Here is what past attendees had to say about the workshop
- Elijah Bates
Ben is an articulate and intelligent speaker. I can’t recommend him highly enough. I thoroughly enjoyed his presentation style and how he can provide tangible examples to real world problems. His engineering background gives him a platform to logically problem solve and find solutions for business problems.
- Lakazdi Design
The workshop delivered as promised. I was surprised at how thorough the content was covered and really appreciated how Ben linked all the learning back to each other and to the goals that we set for the workshop. I left the workshop feeling empowered because I knew so much more than I started and had a very good list of things to do to improve my website which I implemented immediately.
- Todd PavlouI attended one of Matter Solutions digital marketing sessions recently. It was one of the best investments in time that I have made in a number of years. Ben was able to provide simple instructions to complex concepts. I was able to walk away with pages of ideas and actions which I put straight into practice. Highly recommend.
- Blair Shapland
I attended a recent Digital Marketing Breakfast Workshop. Matter Solutions provide a highly technical and outcomes focused approach to getting results. I learnt more than I thought and I’d highly recommend Matter Solutions for your Digital and Web needs.
Do you want us to teach your organisation about digital marketing? Ask us for details.