Level 3 / 223 Liverpool Street
Darlinghurst, NSW 2010
9:30 am – 12:00 am AEST
Please come 15 minutes early to get a tea/coffee and network – we will be starting at 9.30.
Donation to Childhood Cancer Support. This will be made on your behalf when booking your Eventbrite ticket
We’re super friendly and love sharing knowledge, but… yeah, there is a “but”. From experience we know that competitors see this as a golden opportunity to send their junior staff. We want to provide this information to the right people, business owners in Sydney and across Australia so we just want to note that we do reserve the right of admission. There are plenty of online spaces for our competitors to learn about digital marketing so we ask them politely: Competitors, please don’t send your junior staff to learn from us, its a bit cheeky.
You will discover how digital marketing can work for your business, how to promote your business using strategies such as search engine optimisation (SEO), Google Ads, blogging, content marketing, social media marketing and more.
We will go over…
1. Search Engine Optimisation (SEO)
- SEO (Search Engine Optimisation) – What it is and why it is essential.
- Best practices for SEO monitoring.
- How to work out what KeyWords are right for you.
- Link Building and how to do it.
- Google Ads, ad rank, quality score and more!
2. Content Marketing
- What is content marketing and why it’s valuable.
- How to get more leads or sales with a well planned out content marketing funnel.
- How to do your own marketing funnel.
- Email marketing done efficiently
3. Social Media Marketing
- Why social media is important for your business.
- What to consider with audience targeting.
- Types of Facebook ads we find work best.
- How to systemise your social media efforts.
- How to Know which platform is best for your business.
4. And More….
- How to improve your website and conversions.
- Inbound marketing.
- Useful tools to make marketing easier.
- And will also go through your goals at the start to make sure you get what you need from the session.
Who’s It For?
- You’re new to all things digital.
- You have an existing business and would like to know how to promote it online.
- You need to update your knowledge of this ‘new world’ of marketing.
- You would like to know more about how digital marketing can help promote and grow your business.
- You’d like a broad overview of what’s possible with digital marketing for you or your business.
You’ll come away from the workshop with a feeling of clarity about what to do next, why you should do it and how to get started.
Here is what past attendees had to say about the workshop
- Elijah Bates
Ben is an articulate and intelligent speaker. I can’t recommend him highly enough. I thoroughly enjoyed his presentation style and how he can provide tangible examples to real world problems. His engineering background gives him a platform to logically problem solve and find solutions for business problems.
- Lakazdi Design
The workshop delivered as promised. I was surprised at how thorough the content was covered and really appreciated how Ben linked all the learning back to each other and to the goals that we set for the workshop. I left the workshop feeling empowered because I knew so much more than I started and had a very good list of things to do to improve my website which I implemented immediately.